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Luxury South Florida waterfront home — Broward County real estate

Broward County Home Sellers

Broward County 1% Listing Agent – Full-Service Real Estate

Sell your Broward County home with experienced, personalized representation and a 1% listing-side commission. Professional pricing, marketing, negotiation, and closing support without paying a traditional listing-side fee.

Why Choose Erik Granda?

Erik Granda is a South Florida real estate professional with more than 21 years of local experience in residential sales, valuations, and distressed properties.

Your Realtor For Life Team operates through Florida Grande Real Estate, bringing full brokerage resources to every transaction.

When you work with Erik, you get direct communication — not a team of assistants. You'll have a single point of contact from your first consultation through closing.

Erik's background in pricing strategy, negotiation, and market analysis means your home is positioned to attract qualified buyers and close at the best achievable terms.

21+Years South Florida Experience
1%Listing-Side Commission
DirectAgent Communication

What Does the 1% Listing Commission Include?

Our 1% listing-side commission covers full-service representation from pricing through closing.

Comparative Market Analysis & Pricing Strategy

A thorough analysis of recent comparable sales, active competition, and market conditions to position your home accurately from day one.

Property Preparation & Presentation Guidance

Practical recommendations on presentation, staging considerations, and pre-listing improvements to help your home show at its best.

Professional Marketing Coordination

Coordination of property marketing materials and scheduling. Professional photography is arranged separately and is generally paid by the seller (approximately $200).

MLS Listing & Syndication

Your home is listed in the applicable MLS and syndicated to major real estate portals to maximize buyer exposure.

Digital & Social Media Marketing

Targeted digital and social media promotion to reach active buyers in Broward County and beyond.

Showing & Offer Management

Coordination of showings, buyer feedback, and offer review so you can make informed decisions quickly.

Contract Negotiations

Erik evaluates every offer on price, financing, contingencies, and closing terms — not just the headline number.

Transaction Coordination & Closing Support

Management of inspections, appraisals, financing milestones, and closing logistics from accepted offer through the final signature.

Video, drone photography, and additional marketing are available when appropriate and agreed upon. Optional services are confirmed in writing prior to listing.

How Much Could You Save?

Based on an illustrative $600,000 home sale in Broward County.

Commission ScenarioAmount on $600,000 Sale
3% Listing-Side Fee (example only)$18,000
1% Listing-Side Fee$6,000
Illustrative Listing-Side Difference$12,000

The 3% figure is used for comparison purposes only. It is not a standard, required, or typical commission rate. All real estate commissions are fully negotiable.

The 1% offer applies to our listing-side compensation only. Any buyer-broker compensation is separate and negotiable. A $3,500 minimum listing fee applies when 1% of the sale price would be less than $3,500. Other closing costs and seller expenses are additional. All terms are confirmed in the written listing agreement.

Broward County Communities We Serve

Broward County is a diverse market — from master-planned communities in the west to waterfront properties along the coast. Each neighborhood has its own pricing dynamics, buyer pool, and selling considerations.

Weston

Master-planned community with strong family demand and well-maintained HOA neighborhoods.

Miramar

Growing city with newer construction, diverse neighborhoods, and strong buyer activity.

Hollywood

Coastal and urban properties ranging from beachfront condos to established single-family neighborhoods.

Fort Lauderdale

Waterfront estates, Intracoastal properties, and vibrant urban neighborhoods.

Plantation

Established mid-county community with mature neighborhoods and strong resale history.

Pembroke Pines

Large suburban city with a wide range of price points and active buyer demand.

Davie

Equestrian properties, suburban homes, and proximity to major employment corridors.

Cooper City

Smaller, highly desirable community known for excellent schools and tight inventory.

Parkland

Luxury estates and gated communities in one of Broward's most sought-after zip codes.

Coral Springs

Established neighborhoods, family-friendly amenities, and consistent buyer interest.

Sunrise

Affordable entry points, proximity to major retail corridors, and diverse housing stock.

Our Home Selling Process

A clear, structured approach from first conversation to closing day.

01

Free Home Valuation & Consultation

We start with a no-obligation comparative market analysis and a conversation about your goals, timeline, and the current Broward County market.

02

Pricing & Marketing Strategy

We develop a pricing strategy based on comparable sales and market conditions, and build a marketing plan tailored to your property and target buyer.

03

Property Preparation & Listing Launch

We coordinate photography scheduling, finalize listing details, and launch your home in the MLS and across major real estate platforms.

04

Showings, Offers & Negotiations

We manage showing logistics, communicate buyer feedback, and negotiate every offer with your net proceeds and terms as the priority.

05

Contract Management & Closing

We coordinate inspections, appraisals, financing contingencies, and all closing requirements to keep your transaction on track through the final signature.

Frequently Asked Questions

Luxury Florida estate at twilight

Find Out What Your Broward County Home Could Sell For

Get a personalized home valuation and learn how our 1% full-service listing program could help you reduce selling costs while receiving professional representation.

The advertised 1% commission applies to the listing-side commission offered by Your Realtor For Life Team at Florida Grande Real Estate, subject to eligibility, property characteristics, service area, and the terms of the written listing agreement. A $3,500 minimum listing fee applies when 1% of the final sale price would be less than $3,500. Buyer-broker compensation, closing expenses, and other transaction-related costs are separate. All real estate commissions and compensation arrangements are negotiable. Professional photography is arranged separately and is generally paid by the seller. Services, terms, and promotions are subject to change and must be confirmed in writing. Savings examples are illustrative and do not guarantee a particular sale price or financial outcome. Erik Granda, REALTOR® | Florida Grande Real Estate | Equal Housing Opportunity.

Your Realtor For Life Team

Full service. One percent. Your realtor for life.

Service Area

Broward · Palm Beach · Miami-Dade

Serving homeowners throughout South Florida's most prestigious communities.

The Full-Service Listing Campaign and any related 1% listing commission promotion are offered exclusively by Your Realtor For Life Team at Florida Grande Real Estate. This promotion is not offered by, and does not apply to, other agents, teams, or associates affiliated with Florida Grande Real Estate. Eligibility, property type, service area, listing terms, minimum fees, and other conditions may apply. All terms must be confirmed in a written listing agreement.

The advertised 1% commission applies to the listing-side commission charged by Your Realtor For Life Team, subject to the terms of the listing agreement. A minimum listing commission of $3,500 applies; this minimum is applicable when the final sales price is below $350,000. It does not include closing costs, transaction-related expenses, or any compensation a seller may choose to offer a buyer's broker. Commissions and compensation are negotiable.

Florida Grande Real Estate is a licensed Florida real estate brokerage. Florida Brokerage License #CQ1056577. Erik Granda, Florida Sales Associate License #SL3116484. Equal Housing Opportunity.

© 2026 Florida Grande Real Estate. Your Realtor For Life Team. All rights reserved.